Compliance
Approved language sheet
One page, printable, for your front desk and your social media team. This is the wording we approve, and the wording we don't.
The rule of thumb
What skin does is a drug claim. How skin looks or feels is a cosmetic claim. We only make the second kind.
The intact skin rule
This serum is for cleansed, intact skin only. Not for injection. Not for use on needled, ablated, or otherwise compromised skin.
Positioning line
A topical cosmetic serum for the look of smoother, more hydrated skin and fuller looking hair.
Words you can use
- Smoother looking skin
- More hydrated appearance
- Fuller looking hair
- Radiant, refreshed look
- Part of a finishing or take home routine
Words to never use
- Regenerates, repairs, heals, rebuilds
- Stimulates collagen
- Treats, cures, therapy
- Hair regrowth, hair density, wound healing, alopecia
- Clinical, medical grade, pharmaceutical grade
- FDA approved or FDA registered as a selling point